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Overview

House of Layi Gbadé is an emerging fashion label with a strong visual identity and a growing collection of ready-to-wear pieces. CraftVra designed and built its digital storefront in Framer, combining an editorial fashion experience with a custom ordering system built around direct payments and WhatsApp.

The goal was to create something that felt more like an extension of the brand than a conventional online store while giving the team control over products, collections, and editorial content without relying on a traditional e-commerce platform.

The Brief

The brand needed a premium digital storefront that could support direct customer orders without introducing unnecessary platform fees or compromising the visual experience.

It also needed to be simple enough for the team to manage independently as new collections and editorial content were introduced.

The Build

Direct payment experience A custom checkout drawer was created to support multiple payment methods and currencies, allowing customers to complete payment directly rather than being pushed through a conventional third-party storefront.

WhatsApp order routing Cart details, customer information, sizing, and payment information are structured into an order payload and passed directly into WhatsApp, creating a simple bridge between the website and the brand's existing sales workflow.

Editorial commerce The storefront combines product discovery with an editorial visual language, allowing the collection to feel like part of the brand story rather than a conventional product catalogue.

Flexible CMS Products, collections, and editorial content are managed through a structured CMS, giving the team the ability to update the experience as the brand evolves.

Delivered

Bespoke Framer storefront
Custom checkout experience
Multi-currency payment flows
WhatsApp order routing
Product and collection CMS
Responsive interface design

53:T98f,

The Overview

Most roofing and exterior contractors lose revenue simply because their digital presence doesn't reflect the quality of their workmanship. Ridgeline is the solution. Designed with a quiet, editorial luxury aesthetic, this framework completely bypasses the cheap, cluttered look of standard industry templates. It relies on institutional design structures, deliberate whitespace, and rock-solid typography to establish instant trust before you ever step foot on a property.

Engineered to Scale Your Operations: Ridgeline isn't just a website; it is a scalable digital asset built to grow your footprint. We’ve done the heavy lifting of mapping out your entire business infrastructure so you can focus on closing deals.
Local Market Dominance: Easily spin up new service areas and city pages to capture local search traffic without touching a line of code.
Frictionless Updates: Your portfolio, services, and client reviews are seamlessly connected. Add a new completed roof or a five-star review in seconds.
Undeniable Visual Proof: Features an interactive, touch-responsive before-and-after experience. Let your potential clients drag the line themselves to see the exact transformation, building undeniable proof of your value.

Core Pages & CMS Infrastructure

Home, About & Contact: High-converting, static architectural foundation built for institutional trust and frictionless lead capture.
Projects (CMS): An editorial-style portfolio with auto-generating, dynamic case study detail pages.
Services (CMS): Modular breakdown of core offerings and pricing tiers, complete with dedicated detail pages.
Regions (CMS): A dynamic "Where We Work" database that automatically populates city tags for local SEO dominance.
Testimonials (CMS)
Journal (CMS)
Utility

Perfect For

Premium Roofing & Exterior Contractors
Design-Build & Renovation Studios
High-End Trade Professionals
Freelance Designers & Solo Agencies

54:T881,

The Overview

Command institutional trust on day one. Meridian is not just a landing page; it is a complete, enterprise-grade digital ecosystem engineered for founders, agencies, and B2B platforms that cannot afford ambiguity. Designed with a strict "quiet luxury" aesthetic, Meridian relies on deliberate whitespace, flawless typography, and a structural 1px architectural grid to instantly separate your brand from competitors.

When enterprise clients evaluate your platform, aesthetics signal operational maturity. Meridian is built to make your company look, feel, and function like a multi-million dollar entity, driving higher conversions and commanding premium positioning in the market.

Engineered for Absolute Clarity & Scale Your team should be focused on closing deals and shipping products, not breaking layouts. Meridian is powered by a massive backend infrastructure designed for operational velocity. With a "no-canvas-touching" workflow, your marketing and operations teams can seamlessly scale the site as the company grows without ever compromising the pristine design system.

The Growth Engine (CMS Architecture)

Fully governed, dynamic content systems mean your site scales effortlessly. Manage your entire operation directly from the dashboard:

Case Studies: Publish high-converting client success stories.
Services: Roll out new offerings instantly.
Integrations: Showcase your technical ecosystem.
Careers (Roles): Attract top-tier talent with a dedicated portal.
Security (Certifications & Incidents): Build immediate institutional trust with transparent compliance and status tracking.
FAQ: Address objections before the discovery call.

Perfect For

B2B SaaS & Tech Startups
High-End Design & Digital Agencies
Fintech & Regulated Platforms
Founders Scaling Fast

55:T823,

The Overview

Aeon is not a template; it is a complete, agency-grade digital ecosystem. Engineered specifically for the absolute highest tier of the medical sector, longevity clinics, spatial wellness centers, and private health syndicates. Aeon establishes a new baseline in digital "quiet luxury." It abandons standard SaaS layouts in favor of strict typographic tension, editorial-driven content structures, and uncompromising minimalist architecture.

If you are building a digital presence for a $10k+ tier clinical brand, Aeon provides the exact infrastructure required to convert high-net-worth patients and recruit elite medical talent.

The Architecture & Workflow

Component-Driven & Safe Editing: Built entirely on rigorous modular components and CMS data structures. Update text, swap imagery, and manage the clinical database with zero risk of disrupting the master visual layout.
Framer Agent Optimized: Engineered for maximum workflow efficiency. Seamlessly utilize the Framer Agent for rapid layout support modifications, allowing you to scale the clinical architecture faster.
Global Localization Ready: Engineered to seamlessly integrate with Framer's native localization. Easily translate and deploy your clinical framework into multiple languages to serve an international, high-net-worth patient base.
Dynamic Theming Engine: Fully integrated native Light and Dark mode with a seamless, high-end toggle interaction.
Zero-Friction Interactions: Features ultra-smooth, subtle scroll transitions and fade-ins. No bouncy or aggressive animations—just cinematic fluidity.

Perfect For

Next-generation Longevity & Anti-Aging Clinics
Spatial Wellness and Hyperbaric Centers
Executive Concierge Medicine Syndicates
High-End Digital Agencies building for the medical sector

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Appreciate it brother","previewJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"Thanks man. Appreciate it brother "}]}]},"thumbnail":null,"targetDeleted":false,"owned":true,"actions":{"postId":"01a02a18-7f6d-77ca-886e-85f4e468ca46","like":{"count":0,"liked":false},"reply":{"parentCommentId":"01a02a46-34a2-7038-9155-d665e07de9b1"},"repost":null}},"actors":[{"id":"587561ab-c108-459a-a239-5a619041b4d9","name":"Sherif Alabi (CraftVra Studio)","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/71434/avatar-9XKMOgGq1q5LQNonwrdDIM4UuBItZR.jpg","slug":"sherif-alabi","followed":false,"followsYou":false}],"actorCount":1,"message":null,"resourceType":null,"visibility":"public","startedAt":"2026-08-22T16:32:57.499Z","latestAt":"2026-08-22T16:32:57.499Z"}],"pagination":{"next":"MjAyNi0wOC0yMlQxNjozMjo1Ny40OTlafDAxYTAyYTUxLTc4OWItNzBkNS05ZmEwLTRkZDAxZGMwZTdiOQ","previous":null},"totalCount":"$undefined","feedSession":"$undefined"}],"$inf$posts:587561ab-c108-459a-a239-5a619041b4d9:/unified/posts/?creator=587561ab-c108-459a-a239-5a619041b4d9&with=reposts":[{"data":[{"id":"01a0e98a-f524-7165-a08e-adee6a9e244d","title":null,"body":"

Building alone teaches you something.

“Nobody is coming to finish the difficult part for you.”

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Like always, it’s going to be a great week.

Have a business, product or idea that deserves a better digital experience? View our work → Start a project: http://craftvra.com

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A new chapter for craftvra.com

A clearer point of view, a broader studio, and a new home for the work.

Web · Product · Interface

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CraftVra is an independent digital studio designing and building premium digital experiences for businesses, brands, founders, and creatives.

One studio. One point of view.

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CraftVra is an independent digital studio led by Sherif Alabi, creating digital experiences for businesses, brands, founders, and creative professionals.

We help businesses turn the quality of what they do into digital experiences that look considered, communicate clearly, build trust, and encourage people to take action.

Our work spans websites, digital products, web applications, mobile interfaces, dashboards, and custom digital systems. We bring design and technology together from the start, so the final experience is not only visually strong but also useful, responsive, and built around the needs of the business.

One studio. One point of view.

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Like always, it’s going to be a great week 🙏🏽

Want a premium, high-converting website? View my work → Start a project: http://contra.com/sherif_alabi

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At CraftVra Studio, we recently re-engineered a template foundation into a custom digital flagship for an emerging fashion brand—bypassing costly e-commerce subscriptions entirely.

What we delivered: • Quiet-luxury editorial layout with warm ochre accents • Zero-code DirectPay drawer for Bank & Crypto payments • Instant WhatsApp routing with pre-filled order payloads • Total no-code CMS ownership for effortless updates

Explore the interactive project card slider on our site.

🔗 craftvra.com

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craftvra.com - we bridge quite-luxury interface design with production-grade frontend engineering.

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Digital architecture for ambitious brands.

Explore our work → Start a project: craftvra.com

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craftvra.com - where quiet luxury meets production-grade engineering.

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Most websites work, but very few reflect the true caliber of what is being built.

CraftVra bridges that gap.

Explore our work → Start a project:

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USE FOR FREE 🆓

Complex tech specs meet clean Apple UI. Present your product's power without cluttering the screen.

https://framer.link/NrIPjBY

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CraftVra is undergoing a full studio evolution.

Taking on 3 custom projects for September before our books close for the quarter. If you need a bespoke, high-performance web platform built with precision:

View our work → Start a project: craftvra.com

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An editorial web experience for luxury streetwear label House of Layigbadė, featuring a custom direct-to-WhatsApp checkout and complete no-code control.

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You built something significant. Your digital presence should reflect it. Engineering high-end, cinematic web architecture for ambitious brands.3 September project slots available.View our work → Start a project: https://craftvra.com/

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Ambitious founders deserve a digital presence as powerful as what they’re building.

If your website doesn’t reflect the quality of your work, you’re leaving opportunity behind.

Open for 3 September project slots.

View our work → Start a project:

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craftvra.com works with ambitious brands and serious businesses.

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Stop losing $30,000 bids to inferior contractors with better websites. Ridgeline Build is officially live. An editorial-grade framework with a 6-collection CMS architecture, engineered to give home service firms instant market authority →

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