ThatWorks CRO

Overview

ThatWorks CRO needed a landing experience that could demonstrate the same conversion thinking they sell to clients.

CraftVra designed and built a focused Framer experience around speed, clarity, interaction, and lead capture pairing a sharp visual system with backend routing that moves qualified enquiries into the next stage of the sales process.

The Brief

The existing challenge was simple: create a digital experience that could communicate expertise quickly while removing as much friction as possible between a visitor and a qualified enquiry.

The site also needed to perform well for visitors arriving through paid campaigns, where every unnecessary interaction or delay can affect conversion.

The Build

Conversion-first structure The page architecture was designed around a clear progression from credibility to value to action, keeping the experience focused rather than filling the page with unnecessary sections.

Lead qualification and routing Custom forms connect the frontend experience with backend workflows, allowing submitted information to be structured, qualified, and routed into the appropriate pipeline.

Performance-focused Framer build The experience was kept lean, with careful attention to media, page structure, responsive behaviour, and unnecessary scripts.

Purposeful interaction Motion and scroll interactions provide feedback and guide attention without becoming a distraction from the primary conversion path.

Delivered

• Conversion-focused landing page

• Custom lead capture system

• Backend data routing

• Responsive interaction system

• Performance optimisation

• Framer development