Morph
Show different content to different visitors — no code needed. Target by UTM parameters, device type, or new vs. returning visitors. Build condition-based rules with multiple variants, publish instantly, and track impressions with built-in analytics.
About this Plugin
Every visitor to your Framer site sees the same page. Morph changes that.
With Morph, you create rules that swap content based on who's visiting. Someone arriving from a Google ad sees messaging tailored to that campaign. A returning visitor sees a different CTA than a first-time visitor. Mobile users get a layout that works for them.
Set up in under a minute:
Open the plugin, create an account, and your site is connected automatically — including the tracking snippet. No manual code injection.
Build rules visually:
Each rule has variants with conditions attached. Combine multiple conditions per variant — for example, show a specific section only to returning visitors on mobile who came from a specific UTM campaign.
Available conditions:
— UTM parameters: source, medium, campaign, term, content
— Device type: mobile, tablet, desktop
— Visitor status: new or returning
Track what's working:
Built-in analytics show impressions per rule so you can see which variants are actually reaching visitors.
Works with any published Framer site. All configuration happens inside the plugin — no external dashboard required for day-to-day use.
Docs: docs.morph-app.com
Support: support@ironmint.studio
Details
Manikandan
