Timelaps

Timelaps is a brand tracking platform built to replace slow, expensive research and static PowerPoint decks with something marketers actually want to use. The goal was a brand and product system that feels alive, clear and design-led, while keeping the rigor and credibility of serious brand science.

We partnered with the Timelaps founding team to define the strategy, name the product, design the brand identity, and translate that identity into a functional dashboard UI and launch page.

The idea

Living brand intelligence became the organizing idea. Perception shifts over time, and the name, wordmark and motion all point to that change. Motion follows one practical rule: it supports the information and never competes with it.

What we delivered

Brand strategy and positioning, product naming, verbal and visual identity, brand guidelines, the dashboard UI foundation, and a handoff kit with Figma libraries, brand assets and implementation notes.

In Framer

We designed and built the launch page in Framer as a short narrative: a clear hero with one primary call to action, the benefits of brand tracking, feature-led product glimpses, a concise comparison with research agencies, and a clean footer.