Marcura

Marcura provides technology for shipping operations, from port costs and crew payroll to procurement and claims. Its product brands, including DA-Desk, MarTrust and ShipServ, needed one website that showed how they fit together while keeping a clear role for each. We designed and built that website alongside Marcura's marketing manager, in-house designers and another freelance designer, and an initial one-month project became a longer partnership.

The structure

The information architecture accommodates six product brands and the acquired Vesselman, with routes for both operations teams and finance buyers. Visitors move from the company overview to the product relevant to their work under the same visual rules, and the site had to be ready for the announced launch of "The New Marcura."

What we delivered

A responsive marketing website, custom illustrations, iconography and website graphics, and a UX/UI system with a component library, layout grids and navigation logic. The same direction then carried into brand graphics, sales materials, event assets and LinkedIn-first social templates.

In their words

Alastair Frankl, SVP Product and Design at Marcura: "What was initially intended as a small project has developed into a long-term relationship."