Zero

Zero is the world's most popular intermittent fasting app, with over 600,000 active users and more than 8 million completed fasts. The old site was outdated, off-brand next to the app, and buried the download buttons behind quiz CTAs. The redesign had to show Zero's move from a simple fasting timer to a full health platform with AI meal tracking, protein scoring and hydration, and it had to be live for the new year.

I rebuilt zerolongevity.com in Framer with conversion as the north star: authority-first messaging (Join the #1 Fasting & Protein App), App Store awards and press logos above the fold, a product-forward hero with the real app screens, a bold red system that matches the app, and download buttons that make the next step obvious.

The site launched on time. When a later SEO audit surfaced technical findings, I handled the full sweep across their hybrid Framer and WordPress stack: structured data, alt text, branded og:images and page titles, validated at 0 errors and 0 warnings across six pages.

"The final site looks clean, professional, and performs well." Mike Maser, CEO, Zero