AceUp

AceUp sells AI-powered leadership coaching to Fortune 500 HR teams and is backed by a $22.5M Series A, but its WordPress site still read like the coaching business it used to be. The brief: rebuild it in Framer so it reads enterprise and high-tech, then hand it to a marketing team of one.

I brought four hero directions to kickoff, live in Framer, with the CEO in the room. The winner set the system for everything after: the blue-purple gradient used with confidence, darker sections, product UI without device frames, a bento grid for outcome data. Then came the homepage and demo page, five solution pages on one shared layout so every new page was a copy job, and two CMS collections that moved webinars and whitepapers off WordPress.

The result: seven pages and two CMS collections live on Framer, off WordPress for good. The project now sits in AceUp's own Framer account, and their marketer runs the site without a developer.