Safe Word

As artificial intelligence rapidly evolves, so do the threats of deepfakes and voice cloning. For the National Cybersecurity Alliance’s SafeWord campaign, my role as Art Director and UX/UI Designer was to turn these abstract technological threats into tangible, interactive learning experiences.

My approach was to build a digital environment that doesn't just warn users about AI scams, but actively demonstrates them.

Through Framer, I designed and built the campaign's central hub and its standout interactive page: Safe Word. The work involved designing complex user flows for interactive media, including an audio-based "Human vs. AI" voice quiz and a live camera integration that generates a simulated deepfake of the user in real-time.

By pairing high-tech interactive mechanics with clean, accessible UI and bold campaign branding, I created an educational experience that is both technologically impressive and highly impactful.