Goose

GutGutGoose is a personalized probiotic brand with an at-home testing and formulation journey. I designed the website in Figma and developed it in Framer, taking responsibility for copywriting, graphics, motion graphics, conversion rate optimization, and on-site SEO.

My approach was to make a complex offer approachable through plain-language explanations, a calm visual identity, and a clear path from learning about the product to getting started. The finished experience combines product imagery, comparisons, an interactive symptom section, and explanations of the testing and personalization process. Consistent typography, generous spacing, and motion connect the educational content with the product presentation, while repeated calls to action help visitors move through the site.