CU*NorthWest

A clearer, more credible site for a credit union software partner

CU*NorthWest is a credit union service organization, owned by the credit unions it serves. They provide core banking software, support and consulting to credit unions all over the MidWest.

Their WordPress site didn't explain their services clearly, speak to a clear audience or build trust.

They came to us not just for their website, but also for rebranding. They needed a massive brand refresh which also had to be carried over to a whole new website.

A brand and imagery that build trust

The new brand language runs through every page, and the imagery shows the everyday people they work with, so the site looks credible, alive and professional.

Easy to find the right page

A large mega menu organizes a wide range of services, and sticky side menus with subtle animation keep long pages easy to move through.

Reachable behind strict firewalls

A company of this nature operates under strict finance, banking and security regulations. We not only migrated them away from Wordpress, but also setup their entire Cloudflare backend.

Old links keep working

They also needed to massively reorganize their sitemap, which led to us creating over 300+ 301 redirects so nothing on Google Search Console is broken.

A team that can update it


We ran 2 Framer training workshops so the CU*NorthWest team doesn't just own their site, but also can manage it entirely in-house.