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A number that counts up from zero when you scroll past it.
Every freelance portfolio has three of them. 50+ projects. 5 years experience. 100% client satisfaction.
I put them in this one too. Then I thought about who is actually reading them.
A client landing on a freelancer's site is asking one question: can this person handle my thing without me having to manage them?
"50 projects" does not answer that. It could be 50 logos for 20 dollars each.
What answers it is one project described properly. What the client needed, what you built, what happened after. One story beats three counters, every time.
So the counters stayed, but they are not the proof. The CMS project pages are.
→ Counters set scale
→ Case studies build trust
→ Only one of those closes a client
If you are building a portfolio and you only have time for one section, skip the stats. Write up a single project properly instead.
