Abu Hasan

Grab it for free - https://framer.link/HRtmKoV

A number that counts up from zero when you scroll past it.

Every freelance portfolio has three of them. 50+ projects. 5 years experience. 100% client satisfaction.

I put them in this one too. Then I thought about who is actually reading them.

A client landing on a freelancer's site is asking one question: can this person handle my thing without me having to manage them?

"50 projects" does not answer that. It could be 50 logos for 20 dollars each.

What answers it is one project described properly. What the client needed, what you built, what happened after. One story beats three counters, every time.

So the counters stayed, but they are not the proof. The CMS project pages are.

→ Counters set scale

→ Case studies build trust

→ Only one of those closes a client

If you are building a portfolio and you only have time for one section, skip the stats. Write up a single project properly instead.

Grab it for free - https://framer.link/kl0sur8

I put real prices on an agency template. 3,200. 6,500. 12,000.

Most studios will tell you this is a mistake. Every project is different. Pricing depends on scope. Publishing a number caps what you can charge.

I think all of that is a defence of an uncomfortable conversation.

Here is what actually happens when there is no price on the site.

A founder with 4,000 to spend books a call. You spend forty minutes discovering he cannot afford you. He spends forty minutes learning the same thing. Nobody wanted that call.

Meanwhile the founder with 15,000 assumes you are expensive or cheap based on nothing, and half the time he guesses wrong and never enquires at all.

A number does two jobs at once:

→ It disqualifies people before they take your afternoon

→ It tells serious buyers you have done this enough to know what it costs

You do not need a fixed price. "From 6,500, four weeks, eight pages" is enough. The word from carries all the flexibility you need.

The studios who publish prices are not the ones with nothing to hide. They are the ones who stopped wanting calls from people who were never going to buy.

Grab it now - https://framer.link/9lYPgcF

Interior designers do not sell rooms. They sell the confidence to spend forty thousand on one.

That changes what the website has to carry.

A photography grid proves taste. Everyone's portfolio looks good in this category. It does not answer the question the client is actually holding, which is what happens between the first call and the day I get my house back.

So the process section outranks the gallery.

Consultation. Planning. Design. Execution. Four words, but they do the thing images cannot -they give a nervous person a shape to hold onto.

→ Name the stages, not the deliverables

→ Say roughly how long each takes

→ Show where the client makes decisions

→ Give each service its own page, because a commercial fit-out buyer and a kitchen renovation buyer are not the same person

Beautiful work gets you the enquiry. Structure gets you the signature.

It’s still free to grab now - https://framer.link/CVlmpWG

929 studios have used a template I nearly did not publish.

I sat on Norell for two weeks because I thought the typography was too plain next to what was ranking at the time. Everything on the front page was animated, layered, loud.

I published it plain anyway.

The plain one is the one that worked, and I still find that hard to internalise. Every time I start something new, the instinct is to add.

Restraint is not a style. It is a decision you have to keep making.

Rebuilt the demo video this week. A year later, the parts I fussed over have dated. The parts I left alone have not.

Grab it for free now - https://framer.link/u6F6seh

Plumbing Company Framer Template - Pipeo

Grab it for free now - https://framer.link/CVlmpWG

Six awards, no badges.

The standard is a row of gold laurel graphics. I built a table instead: award, issuing body, arrow.

Badges are unreadable at a glance. Tables get read, because reading is what tables are for.

And a wall of laurels says please notice we were recognised.

A quiet list just says we were.

Confidence is a design decision, not a personality trait.

Take it. No purchase, no email, no catch - just duplicate it 👉 https://framer.link/flekKau

Six faces with names and job titles on a cleaning company website.

Not stock. The actual people who will be in your house on Tuesday.

Think about what is being bought here. A stranger gets a key to your home while you are at work. Nobody is comparing service lists at that point — they are deciding whether to be uncomfortable.

James Wilson, Office Cleaning Lead. Now there is a person, not a company.

When the service happens inside someone's home, the team page is the trust page.

Happy weekend 🫰

Three commission emails from Framer this morning. Small numbers, but they made my weekend better. Thank you, @Framer 🫶

The interesting part: they came from a free template. Not a sale.

Free templates are on my profile. Take the one that fits your business. 📈