Ethan Parker

I built a website for a product that does not exist. Meridian - an AI agent infrastructure platform I invented before I designed a single section.

Free on the marketplace very soon 🔜 stay tuned

Built this hero before my coffee went cold. The whole backdrop is one flat image run through Dither Filter: Newsprint preset, a touch of blur, shimmer on. Everything else is plain Framer layers. Still can't believe how much depth one filter adds.

This is what happens when you obsess over the details.

Fog, wet steel, sodium light.

New stills from @lummipics going into a @framer template I'm building.

One world. Not mixed stock.

Hero section exploration for a School Management SaaS 🏫

4 directions, same message, very different personality.

Which one's got the strongest first impression? Drop your pick 👇

absolutely HATE making the website responsive 😭

(im out of credits & broke)

Free to use. Made for you - https://framer.link/cKeJMRb

The dashboard in this template shows loads, drivers, and auto-dispatch rates.

Not "analytics." Not a chart with unlabelled axes. A logistics dispatch board.

That was a deliberate risk, and it is the thing I would defend hardest.

Generic AI templates all have the same hero mock - a purple gradient, three floating cards, numbers that mean nothing. It works for everyone, which means it convinces no one.

A visitor evaluating an AI product looks at the dashboard mock for about two seconds and asks one question: does this thing do work that resembles mine?

An abstract chart cannot answer that. A dispatch board can, and if the visitor runs a fleet, it just did.

→ Pick one vertical for the hero mock

→ Real column headers, real row labels

→ Make it swappable, but ship it specific

The counter argument is that specificity narrows the audience. In practice, vagueness narrows it more. Nobody has ever recognised themselves in a placeholder.

Specific is easier to change than convincing.

It’s still free to grab now - https://framer.link/CVlmpWG

929 studios have used a template I nearly did not publish.

I sat on Norell for two weeks because I thought the typography was too plain next to what was ranking at the time. Everything on the front page was animated, layered, loud.

I published it plain anyway.

The plain one is the one that worked, and I still find that hard to internalise. Every time I start something new, the instinct is to add.

Restraint is not a style. It is a decision you have to keep making.

Rebuilt the demo video this week. A year later, the parts I fussed over have dated. The parts I left alone have not.

Happy weekend 🫰

Three commission emails from Framer this morning. Small numbers, but they made my weekend better. Thank you, @Framer 🫶

The interesting part: they came from a free template. Not a sale.

Free templates are on my profile. Take the one that fits your business. 📈