Ourlet

Ourlet is a Framer template for independent fashion labels and apparel shops. It ships with a working bag, CMS products and collections, and quiet motion that keeps the clothes in front.

Pages

Home, Shop, Product, Collections, Collection, About, Help, Sizes and care, Contact, Imprint, 404 and a Styleguide.

Shop and bag

• Shop grid with category tabs. Category cards on the Home page open the Shop already filtered.

• Product pages with a size picker, image zoom on hover, a looping video and more pieces from the season.

• A bag drawer with quantities and subtotal. Checkout sends the bag to a Shopify cart, to each product's own payment link (Stripe Payment Links, Lemon Squeezy, Gumroad) or to one link you choose.

CMS

• Products, Collections, Categories and FAQ collections.

• Every product, collection and category can carry an optional video that plays on hover.

Help and sizing

• Help page with questions grouped by topic and a delivery rates table.

• Sizes and care page with women, men, shoes and rings tables and a sticky side column.

Motion

• Scroll parallax and soft zoom on images, kept inside their frames.

• Phone menu and FAQ that open smoothly without layout jumps.

• Intro screen that plays once per visit. Reduced motion is respected.

Details

• Responsive for desktop, tablet and phone.

• Colour and text styles for quick restyling.

• SEO titles, descriptions and a social image set up.

Demo photography and copy are placeholders made for the template.