Diopter

About Diopter

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Made for optometrists, optometry practices, opticians, eye clinics, eye centers and eye doctors, optical shops, eyewear stores and eyewear shops, glasses shops and boutiques selling glasses, spectacles, sunglasses and contact lenses, and eye care and vision care centers. Also a fit for ophthalmologists and ophthalmology practices, pediatric optometrists, contact lens specialists and private eyecare practices.

Diopter is an optometrist website template for independent eye care studios that sell eye exams and frames. It opens like a fashion magazine cover, sets the exam as a real eye chart, and shows the frame wall as a lookbook.

What makes Diopter different

  • Cover-style hero: a full-bleed portrait in frames with the headline across it, and exam price, frames on the wall, glasses in 5 to 7 days and address along the bottom

  • Eye chart section: eight lines that shrink like a Snellen chart, each one a real detail of the eye test and eye health check

  • Frame lookbook: an edge-to-edge photo mosaic of collections plus 12 frames in the CMS with shape, material, size, colors and price

  • Your visit in three steps: stacked cards with giant numerals that stay pinned while you scroll

  • Editorial type: Bodoni Moda headlines on a cold smoke page with one lens blue accent

Pages included (30 URLs)

  • Home, Eye exams, Frames, Contact lenses, Insurance & pricing, Doctors, Book, Journal, Contact

  • 12 frame pages and 5 journal posts (CMS)

  • 404, Privacy, Terms, Legal with a medical disclaimer

What's included

  • Desktop, tablet and phone layouts on every page

  • Native Framer forms for exam booking and contact

  • A setup guide page: what is where and how to edit prices, hours, frames and doctors

Not a Framer user? We set it up for you: $299 fixed, template included, ready in 3 business days.

Building for many clients? The Plainware Agency License gets you every paid template for $199.