It’s still free to grab now - https://framer.link/3jD63iU

Four dentists, four individual profile pages. Not four headshots in a grid — four actual pages, each with qualification, years of experience, and specialisation.

Patients pick a dentist by looking at their face first. That is not a design opinion, it is how the decision actually gets made. Someone is choosing a person who will put their hands in their mouth, and that is judged on the same instinct we use to size up a stranger.

A name under a photo does not answer anything. A profile page does — how long they have practised, what they specialise in, one line in their own voice.

→ Real portraits, not stock headshots

→ Specialisation stated in words a patient uses, not a code

→ Give each person their own page, not just a card

When the service is delivered by a specific human, the human is the product. Design the site like that is true, because for a dental clinic, it is.

It’s still free to grab now - https://framer.link/3jD63iU

Four dentists, four individual profile pages. Not four headshots in a grid — four actual pages, each with qualification, years of experience, and specialisation.

Patients pick a dentist by looking at their face first. That is not a design opinion, it is how the decision actually gets made. Someone is choosing a person who will put their hands in their mouth, and that is judged on the same instinct we use to size up a stranger.

A name under a photo does not answer anything. A profile page does — how long they have practised, what they specialise in, one line in their own voice.

→ Real portraits, not stock headshots

→ Specialisation stated in words a patient uses, not a code

→ Give each person their own page, not just a card

When the service is delivered by a specific human, the human is the product. Design the site like that is true, because for a dental clinic, it is.