A new home for The Rice Cream, a rice-based ice cream brand with roots in Japan.
Built in Framer, the site puts the product front and center with bold imagery, playful details, and a clean layout. Visitors can explore the flavors, learn the story behind the brand, discover recipes, and find a pint nearby.
Our goal was to make an unfamiliar product feel approachable and give people a reason to try it. The website builds on our packaging work, bringing the same personality from the pint to the screen.
Take a look:
