It’s still free to grab now - https://framer.link/CVlmpWG

929 studios have used a template I nearly did not publish.

I sat on Norell for two weeks because I thought the typography was too plain next to what was ranking at the time. Everything on the front page was animated, layered, loud.

I published it plain anyway.

The plain one is the one that worked, and I still find that hard to internalise. Every time I start something new, the instinct is to add.

Restraint is not a style. It is a decision you have to keep making.

Rebuilt the demo video this week. A year later, the parts I fussed over have dated. The parts I left alone have not.

It’s still free to grab now - https://framer.link/CVlmpWG

929 studios have used a template I nearly did not publish.

I sat on Norell for two weeks because I thought the typography was too plain next to what was ranking at the time. Everything on the front page was animated, layered, loud.

I published it plain anyway.

The plain one is the one that worked, and I still find that hard to internalise. Every time I start something new, the instinct is to add.

Restraint is not a style. It is a decision you have to keep making.

Rebuilt the demo video this week. A year later, the parts I fussed over have dated. The parts I left alone have not.