Concept redesign of the Booking.com landing page. I moved the hero away from the search-bar-first layout and let a full-bleed photo plus a serif headline set the mood, with the search card floating over it.
Kept the palette to deep navy and one blue accent so the destination photography stays the loudest thing on screen.
When you redesign the hero of a product people know by heart, do you keep the familiar layout or break it?
Concept redesign of the Booking.com landing page. I moved the hero away from the search-bar-first layout and let a full-bleed photo plus a serif headline set the mood, with the search card floating over it.
Kept the palette to deep navy and one blue accent so the destination photography stays the loudest thing on screen.
When you redesign the hero of a product people know by heart, do you keep the familiar layout or break it?
