A number with nobody's name on it is not proof. It is decoration.
Every SaaS template I have built has a stat band near the top. 80 percent faster. 2x resolution speed. 95 percent satisfaction. Big type, tight grid, looks great.
Buyers stopped reading those years ago.
Not because the numbers are wrong. Because there is no way to check them. No customer, no timeframe, no method. Just a round figure floating in a card.
Here is the fix, and it costs nothing:
→ "95% satisfaction" becomes "Northwind cut first-response time from 4 hours to 11 minutes"
→ One named customer beats four anonymous percentages
→ If you cannot name anyone yet, use the number of something real instead. Integrations. Seats. Days to deploy.
The stat band is not the problem. The anonymity is.
And if you are designing a template for founders who have no customers yet, say so in the placeholder. Label it. Make it obvious the number is a slot, not a claim. Otherwise you are teaching people to publish fiction on day one.
Grab it free for now - https://framer.link/ItU8HQI
A number with nobody's name on it is not proof. It is decoration.
Every SaaS template I have built has a stat band near the top. 80 percent faster. 2x resolution speed. 95 percent satisfaction. Big type, tight grid, looks great.
Buyers stopped reading those years ago.
Not because the numbers are wrong. Because there is no way to check them. No customer, no timeframe, no method. Just a round figure floating in a card.
Here is the fix, and it costs nothing:
→ "95% satisfaction" becomes "Northwind cut first-response time from 4 hours to 11 minutes"
→ One named customer beats four anonymous percentages
→ If you cannot name anyone yet, use the number of something real instead. Integrations. Seats. Days to deploy.
The stat band is not the problem. The anonymity is.
And if you are designing a template for founders who have no customers yet, say so in the placeholder. Label it. Make it obvious the number is a slot, not a claim. Otherwise you are teaching people to publish fiction on day one.
Grab it free for now - https://framer.link/ItU8HQI
