"Contact us for a quote" quietly kills good leads.

After 19 years of design work, the pattern I trust: show a real price range early and let people self-qualify, instead of hiding the number behind a form. A visible range builds trust and filters for fit. A gated one just adds friction, and the strongest-fit people are often the least willing to chase it.

If you build an estimator in Framer, end it on a review step and make the email field the natural next action. The number is the value. The form is the afterthought.

"Contact us for a quote" quietly kills good leads.

After 19 years of design work, the pattern I trust: show a real price range early and let people self-qualify, instead of hiding the number behind a form. A visible range builds trust and filters for fit. A gated one just adds friction, and the strongest-fit people are often the least willing to chase it.

If you build an estimator in Framer, end it on a review step and make the email field the natural next action. The number is the value. The form is the afterthought.