Enetra — moving companies to Brazil's free energy market

Enetra helps businesses migrate to the free energy market and cut their electricity bill by up to 25%. The catch: most companies have never considered this a decision they could make. So the site has to explain and persuade in the same motion.

A few things we cared about:

→ The number leads. "Pay up to 25% less" is the first thing you read, before any explanation of what the free market even is. The argument follows the number, not the other way around.

→ A savings calculator built in Framer. Type your monthly bill, see the estimate. It turns an abstract promise into a figure the reader can react to, and it's the page's main conversion point.

→ Light as a brand element. The hero video, the glow on the CTAs, the green that runs through the whole page: energy without the usual pylons and solar panels.

→ Smooth scroll with Lenis, section reveals kept restrained so the copy stays readable on first pass.

Live: enetra.com.br

Enetra — moving companies to Brazil's free energy market

Enetra helps businesses migrate to the free energy market and cut their electricity bill by up to 25%. The catch: most companies have never considered this a decision they could make. So the site has to explain and persuade in the same motion.

A few things we cared about:

→ The number leads. "Pay up to 25% less" is the first thing you read, before any explanation of what the free market even is. The argument follows the number, not the other way around.

→ A savings calculator built in Framer. Type your monthly bill, see the estimate. It turns an abstract promise into a figure the reader can react to, and it's the page's main conversion point.

→ Light as a brand element. The hero video, the glow on the CTAs, the green that runs through the whole page: energy without the usual pylons and solar panels.

→ Smooth scroll with Lenis, section reveals kept restrained so the copy stays readable on first pass.

Live: enetra.com.br