Wrench.ai

Brief

Wrench.ai is a B2B platform that uses AI for marketing and sales personalization: segmentation, AI personas, lead scoring, campaign agents, and data enrichment across 110+ integrations. They already had a marketing site in Framer, run by their own product team. They brought me in to redesign selected sections of that site and to improve how it performs in search.

Approach

This was work on an existing Framer site, not a new build. The site already had a full structure: product pages for Advanced AI Agents, Serendipity AI Creative, Personas and AI Segmentation, Digital Campaign Agent, and AI Lead Scores, plus company, testimonial, and legal pages. I redesigned several of its sections and kept them consistent with the pages around them, so the site still reads as one product. Alongside the redesign I did SEO work on the existing pages: metadata, heading structure, and internal links between product and company pages. All changes went into the team's own Framer project, so nothing had to be migrated or rebuilt.

Result

Wrench.ai kept one Framer site that their team continues to run, now with redesigned sections and a cleaner structure for search engines. No rebuild or platform change was needed to get there.