Vooruit

Welcome to VoorUit

VoorUit connects students and neighbours in Amsterdam. Students get affordable housing, and in return they give 10 hours a week to their neighbourhood: groceries with a single mum, digital help for seniors, iftar at the local community centre.

The challenge was bringing four very different audiences together on one site: students, donors, partners and neighbours. We started by listening, not sketching, and found one common thread: none of them like marketing talk. So the site is warm where it can be and sharp where it needs to be, with the brand's navy, orange and cream, the logo's circle as a recurring element, and a colour accent for each of the 9 neighbourhoods.

Built in Framer, with a CMS that lets every neighbourhood storyteller manage their own content. Donors choose their own amount and give once or monthly via iDEAL, and students find out in five questions whether VoorUit is right for them.