The Good Persona

The Good Persona is a Budapest agency that turns online audiences into real communities, through launches, creators, events and their own annual conference. They needed a brand and a site that felt as loud and social as the work they do.

We built a bold identity around a heavy serif wordmark, a smiling TGP badge and a punchy pink and acid-yellow palette, then carried it into a Framer site made of modular, card-based sections. The site walks visitors through the agency's work, its partner communities, vetted creators and live events, and the CMS lets the team add campaigns and people on their own.

Skills: brand identity, art direction, web design, Framer development, CMS.