secretcityadventures

Secret City Adventures: Subpage Redesign

Secret City Adventures is an award-winning escape room and immersive experiences company in Toronto, with games at venues like Casa Loma. Their About, Careers, Contact, and Gift Cards pages still reflected their old branding and felt disconnected from the experiences they're known for.

Subpages are usually where a site goes quiet, but for a company built on immersion and play, I saw them as a chance to keep the story going. My approach was to pull elements directly from their games, like clues, maps, journals, and playing cards, and bring them onto the page, so browsing the site feels like a small piece of the adventure itself.

I designed and built all four pages in Framer to match their current brand, while keeping each one focused on its job: introducing the team, recruiting performers and game designers, routing inquiries, and selling gift cards.