About HauerX Holdings
“Receipts, not rhetoric” was the founder’s brief for the HauerX website. The firm is a venture builder backing AI-native companies. Where a consultancy sells advice, HauerX puts its own tooling into a portfolio company to shorten the growth timeline, and the site had to make that clear in the first few seconds.
Designed to read as a tool
In a market of white-and-blue consultancy sites, we made HauerX dark and terminal-styled. Authority and speed pull in different directions typographically, so a high-contrast serif carried the institutional voice and monospace detail carried the operational one. That let one site speak to enterprise partners and founders.
Portfolio updates without a developer
A venture builder can’t wait on a developer to publish. We built a custom Framer CMS so the HauerX team could update portfolio companies and posts directly, four times faster than the old publishing process.
Against the previous site, qualified inbound deal flow rose 72%, and average session duration passed three minutes.
