fwdDeploy

fwdDeploy, the AI deployment company formerly known as saasgenie, needed a website that matched a new identity and a new promise: We deploy your service stack. AI-driven. FDE-led. The challenge was that the model is hard to explain. Customers expect consultants who take quarters, not an AI-accelerated team that goes live in weeks. The site had to show the difference, not just claim it.

We led the full redesign, from brand and design system through the Framer build. The homepage now runs as a ten-section story. A side-by-side comparison sets the traditional consulting model against an FDE who owns the outcome, and that leads into the outcomes buyers get, with Customer Service and Employee Service shown as tabs. Four AI accelerators (Crane, Forge, Proact, and Lens) each get their own page, followed by testimonials, a marquee of the platforms fwdDeploy deploys, and a blog. A violet design system, a floating dark nav, and gradient-border cards carry the look across every page, and PageSpeed tuning keeps it fast. The result is a site where a customer success lead and an IT manager can each find their path in seconds.