Bilad Aseer

Bilad Aseer is a bilingual-feeling, Arabic-first (RTL) tourism website that invites visitors into the authentic village life of Aseer, Saudi Arabia. I started in Figma, building the visual identity, layout system, and section hierarchy around the brand's emotional promise: letting people experience Aseer "as it is", with real stories from the villagers. Once the design was locked, I brought it to life in Framer, maintaining Figma fidelity while adding custom interactions and smooth, scroll-based animations. These make the long-form storytelling feel immersive instead of static. The page flows through village stays, trips and camps, cafés and dining, local products like Aseer honey, and outdoor adventures. Image galleries, a "people of Aseer" carousel, and clear booking CTAs guide visitors from inspiration to reservation, so the site works as both a cultural story and a conversion tool.