Authentic Insurance

Following Authentic’s rebrand, New Lemon Studio partnered with the team to bring their updated identity to life in Framer through a polished, professional B2B corporate website.

The goal was not only to create a website that looks polished and credible, but also to enable the marketing team to confidently manage the site after launch and ship day-to-day updates quickly. We achieved this through multiple unblockers, including tailored tutorials, reusable systems, ad hoc Q&A, and ongoing support.

Beyond launching five pages, the project focused on building a reusable component system and integrating key marketing tools.component

We also created tailored video tutorials and documentation that are easy to revisit and follow within the context of the client’s own Framer project. With screenshots for FAQs for quick updates.

We chose to collaborate in one shared Framer project and communicate through shared Slack channels and Zoom calls for greater clarity throughout the build and handoff.

Since launch, the client team has been able to handle day-to-day updates independently, making 10+ changes in a single month across multiple pages. As their support partner, we continue to act as a safety net for more complex additions, such as new animated photo wall sections and larger site improvements.