Alice Toschi

The challenge was to build a first online presence for a psychologist who supports expats, migrants and people living between cultures. Without a website, there was no central place to direct potential clients to and no simple way for them to get in touch.

We designed and built the site from scratch. The design is calm and personal, fitting a practice where trust matters before the first conversation. The copy explains the approach in plain language and speaks directly to the people she works with, including the feeling that something is off but hard to put into words. A booking tool lets visitors reserve a free intro call directly on the site, and sessions are offered online in English and Italian.

The outcome is a website that works as the home base of the practice. There is now a place to direct all traffic to, a clear explanation of the offer and a booking process that turns interest into a first appointment without any back and forth.