About Totipotent Capital
An identity for a health venture fund’s next chapter
Totipotent Capital was preparing a $50M Fund II raise focused on Series A and B healthcare and health-tech companies. It needed a brand identity that carried consistently into its website and investor communications.
Branding and website designed together
We designed the logo and identity around the fund’s relationship with its portfolio: a central hub connects to eight uneven spokes, while the logotype draws on cell division. Indigo-violet accents carry that direction into an editorial website and newsletter.
Delivered the logomark and wordmark with full-colour, reversed and single-ink variants.
Built a portfolio CMS and distinct contact paths for investors and founders.
The site recorded a 17% portfolio click-through rate. The team can add companies without reworking the layout, while the newsletter uses the same visual system. The delivered identity and usage rules are documented in the brand masterbook.
